Company:
Panasonic
Industry:
Electronic Appliances
Facebook Application:
Background
Panasonic wanted a multi-store application in Facebook, allowing each reseller to manage their catalog on their own Facebook fan page (or if they like on a different application) all from one master backend.
Strategy
To provide resellers with the ability to sell in any which way suited them but continue to convey Panasonic's look and feel.
Sortal contribution
Panasonic wanted to give functionality with build in modules (like Bargain, Bids, Group Buying and Gifting) but stay with their own classic design, all this was enabled by the Sortal platform.
Results
An increase in members and sales through Facebook.
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