Orange Market

Background

Orange (Partner Communications Ltd) joined the successful group buying wave by opening an exclusive group sale marketplace for their customers.

Strategy

Orange improved brand attractiveness and customer satisfaction, by creating a deal market for Orange customers only. No more than 5 deals are open at a time and  anything goes - from movie tickets to a car!

The Sortal platform was part of Orange's recent successful campaign.

Sortal contribution

The Sortal platform was used to target the Facebook audience.

"Alpha to Omega" integration:

• Building a state-of-the-art template, looking exactly the same as the Orange Market website (running on a totally different platform)
• Synchronization of Orange customer records with their Facebook profiles
• Products and inventory were synchronized with unified (third party) back-office system
• Order and payment processing was integrated with a custom (third party) payment gateway

Results

• The Sortal platform acted as an automatic "Kiosk" inside Facebook with no particular management efforts - everything was done from within a single (third party) point of control
• This example affirmed the concept of "word of a mouth" in social media. Customers entering the application from within their friend's posts and likes, stayed inside the application 10 times longer (with a 0% bounce rate) than those coming from traditional channels